Art Deco Design
The reflected M abstract, borrowed from the Metro West logo, is repeated and layered to create an Art Deco design chosen to represent uniqueness and optimism.
Art Deco first came into popularity during the early 1920s and represented a change in popular design thinking. It served as a direct response to the previous Art Nouveau style which focused on ornate, delicate designs. Art Deco’s aesthetics emphasized machine-age streamlining and sleek geometry. This architectural style also flourished during a period of enormous global prosperity. Designs used precious materials as a display of exuberance and energy. The Art Deco style continues to be associated with technology, optimism and prosperity.
The design of this coin stands out from others in the fire service, just as the Metro West Fire Protection District is distinguished from other fire agencies. The rose gold and silver finishes represent this desire to be an industry leader both on a local and national level.
The Art Deco connection to new technology gives a nod to the Metro West core value of quality which vows to adhere to the “highest operational standards while using the best possible tools to complete the job.” The style also speaks to the optimism we bring to the community. Whether responding to an emergency call or providing community outreach for a less urgent matter, Metro West represents a hopefulness and confidence for a successful outcome.
Metro West Core Values
Vincent Van Gogh is quoted as saying, “Conscience is a man’s compass.” This sentiment is depicted on the back of the coin with the five Metro West core values encircling a navigational compass.
In 2018, the Metro West Fire Protection District conducted a self-assessment to discover what truly drives the organization. Every level of the fire district participated through group exercises and candid discussions. Ultimately, a lot of commonality was found in the beliefs about what matters professionally. These beliefs became the five core values of professionalism, quality, reputation, service, and trust. Metro West defines each of these core values as:
- Professionalism – Pride in who we are and how we do business. Respecting our commitment to the community through training and education.
- Quality – The finest effort, every time. Adhering to the highest operational standards while using the best possible tools to complete the job.
- Reputation – Built by those before us, grown by those with us. Honoring the past by providing exceptional standards of care at all levels of the system.
- Service – Bound by our duty to act. Improving the lives of those we encounter with every interaction.
- Trust – Being committed to all that is entrusted to us. The community’s confidence is the foundation of everything we do.
These core values deliver a better understanding of Metro West and further details their commitment to providing the highest level of service possible. The organization believes it is essential the community knows what motivates them to continually strive to leave people in a better position than when they were found. It is why these five words are prominent on a field of blue.
On a compass, the azimuth ring, or rotating bezel, allows the user to align it with orienting lines on a map in order to calculate a bearing for travel. While a typical ring is etched with 360-degree markings, this coin’s azimuth ring, represented by the blue band, is inscribed with the five core values which serve as an emblematic heading for the organization.
Your Life, Our Mission…
At the center of a compass sits the jewel bearing. Here a metal spindle turns in a jewel-lined pivot hole. Jewel bearings are made from precious gems such as rubies, sapphires and other types of corundum. These materials are among the hardest substances on Earth and are capable of surviving the toughest of environments while being both accurate and reliable.
This critical point on the compass is signified by the Metro West mission statement, “Your Life, Our Mission.” These words reside in a four-sided shape representing the district patch worn on the left sleeve of every Metro West uniform. As simply stated, the organizational mission is to care for the lives of those citizens entrusted to their call of duty. This key element serving as the jewel bearing assures the direction of travel for Metro West to be accurate and true.
Historians believe the Chinese were the first civilization to develop a magnetic compass to be used for navigation during the 11th century. Western Europeans would soon follow at the end of the 12th century. Compasses were initially used as a backup for when the sun, stars and other navigating landmarks were not visible. As compasses became more reliable, they would cement their place as a critical navigational tool.
While the needle of a compass always points north, the direction of travel is represented in the top position of the circle. This coin’s compass indicates moving to the west, or as represented by the MW, a symbolic course towards Metro West.
With the mission statement assuring the direction of travel is accurate and the five core values providing a solid bearing, Metro West will continue to be guided by these foundations as they move forward into the future.